What is SEO?

Search engine optimisation, or SEO. The practice of SEO entails adopting measures to raise the ranking of a website or piece of content on Google.

SEO incorporates “organic” ranking, meaning you don’t have to pay to be there, unlike paid advertising, which is the main distinction between the two. Search engine optimization, to put it simply, is the process of making an online piece of material more likely to appear near the top of a search engine’s results page, like Google.

Consider it in this way. When someone searches for “pizza,” they probably want to find the recipe, the ingredients, and the steps for making it. You would want people to find your recipe if you created an article about creating pizza. You need to rank higher than all the other websites that include pizza recipes if you want people to find it. Although difficult, that is the focus of SEO marketing.

Let’s simplify it even more: A search engine like Google is where most internet searches start. In reality, Google is the origin of 75% of those searches.

You must first comprehend how search engines function in order to be able to rank your content higher.

Because visitors are actively looking for a particular subject, good, or service for which a site might rank, organic search traffic is typically higher-quality traffic. Better brand engagement may result if a user reaches that website via a search engine.

On Page Optimization

Keywords:

Keyword composition and placement is essential to bringing web traffic, thereby ensuring effective SEO. There are various factors which can augment the range of the website reach. Keyword density, proximity & stuffing is evaluated. Keyword density is the percentage of total keywords included in page content. Ideally, 2% keyword density is considered optimal and effective. Keyword proximity is how often the keywords are used in respect to each order. Keyword stuffing is intentionally incorporating keywords into the content. This ensures better visibility and search ranking in an organic manner.

Meta-tags:

Meta-tags are snippets of text describing the page content appearing below the URL on search engine results which will be later evaluated for rankings and SERP. Meta-tags are attributes of HTML which influences CTR (Click Through Rate) due to its placement under headings in search results. 

How does Linking Work ?

Internal linking is essential for guiding bots across the domain space to optimise navigation.

Logical structure and crawl depth:

A website should entail logical structuring to maintain its credibility and allow crawlers to move across smoothly and store data effectively. Ideally, a website hierarchy should contain no more than four levels. 

Internal linking:

Internal linking is redirecting pages to a specific destination to create better approachability and navigation within the website. 

Canonisation:

Canonisation is done to stay clear of any duplicate content inclusive of existing canonical tags and unindexed page attributes. 

URL structure:

URL structure should be logical in a sense with relevant wording and exclusive of extra attributes. Appropriate domain, headings and sub headings with usage of hyphens, underscores, etc are to be implemented when deciding upon an URL structure. URL length is an attribute of on-page optimisation.

Mobile optimisation:

Any site should be mobile-friendly without saying so as it can be easily accessed and shared on devices like smartphones or tablets. 

File sizes:

Any file uploaded onto the site whether for graphical attributes or internal documents; should be as low sized as possible as it determines the load time of a page.

Call-to-Action:

Call to action is used to stimulate the audience’s interaction with the website and enhance the overall user experience. Most prominently, a CTA is a bundle of words and phrases incorporated to lure in user interactions.